Mikey of Legend

Week 10: Pricing, Logistics, and Launch Planning

Learning objectives: Finalize pricing, choose a launch date deliberately, and prepare the concrete logistics of launch day.

Estimated time: 6-8 hours

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Introduction

This week is the last planning week before Week 11's actual launch, and it's deliberately practical: a price, a date, and a checklist, decided calmly now rather than improvised under launch-week pressure.

Lesson breakdown

  • Lesson 1: Pricing Strategy for an Early Access Indie - Research comparable games and price to reflect the game's current state honestly.
  • Lesson 2: Regional Pricing - Review Steam's suggested regional pricing and adjust where real market knowledge suggests a correction.
  • Lesson 3: Choosing a Launch Date Deliberately - Avoid obvious collisions with major sales events while respecting timing constraints already satisfied.
  • Lesson 4: Launch-Day Logistics Checklist - Confirm build, store page, key distribution, and announcements are all prepared in advance.
  • Lesson 5: A Final Compliance Review - Recheck Early Access branding, Q&A approval, and full store page accuracy one last time.

Try this now

  • Research comparable games and price to reflect the game's current state honestly.
  • Avoid obvious collisions with major sales events while respecting timing constraints already satisfied.
  • Recheck Early Access branding, Q&A approval, and full store page accuracy one last time.

How this week works

This week is the last planning week before Week 11's actual launch, and it's deliberately practical: a price, a date, and a checklist, decided calmly now rather than improvised under launch-week pressure.

Video segment plan

Use one focused segment per part, then pause to implement and validate before continuing.

Implementation evidence

Keep short notes, screenshots, and links to what you published so this week's work is reusable in later polish passes.

Interactive lesson parts (6-10 min each)

Part 1: Pricing Strategy for an Early Access Indie

Watch Build Check
6 min Part video
Video part 1: Pricing Strategy for an Early Access Indie

Complete the focused task for this part before moving on.

Research comparable games and price to reflect the game's current state honestly.

Part 2: Regional Pricing

Watch Build Check
7 min Part video
Video part 2: Regional Pricing

Apply and validate this technique in your project artifact.

Review Steam's suggested regional pricing and adjust where real market knowledge suggests a correction.

Part 3: Choosing a Launch Date Deliberately

Watch Build Check
7 min Part video
Video part 3: Choosing a Launch Date Deliberately

Cross-check this part against your actual store page and channels.

Avoid obvious collisions with major sales events while respecting timing constraints already satisfied.

Part 4: Launch-Day Logistics Checklist

Watch Build Check
8 min Part video
Video part 4: Launch-Day Logistics Checklist

Draft or build the concrete piece this part asks for.

Confirm build, store page, key distribution, and announcements are all prepared in advance.

Part 5: A Final Compliance Review

Watch Build Check
9 min Part video
Video part 5: A Final Compliance Review

Finish with a validation step and one clear next action.

Recheck Early Access branding, Q&A approval, and full store page accuracy one last time.

Hands-on milestone

  • Finalized Early Access pricing, informed by comparable-game research
  • Reviewed and adjusted regional pricing
  • A locked, specific launch date
  • A complete, written launch-day logistics checklist
  • A completed final compliance review

Weekly checkpoint

Use this checkpoint marker to confirm this week's deliverables are actually done, not just planned.

Checkpoint checklist Week 10
# Checkpoint for Week 10: Pricing, Logistics, and Launch Planning
[ ] Finalized Early Access pricing, informed by comparable-game research
[ ] Reviewed and adjusted regional pricing
[ ] A locked, specific launch date
[ ] A complete, written launch-day logistics checklist