Week 6 | Course 4

Introduction

This week is the first time this course asks you to reach out beyond your own owned channels and assets, to people who don't yet know your project exists and have no particular reason to care yet.

Lesson breakdown

Lesson 1: Building a Press Kit (EPK) - Assemble a short description, key art, screenshots, trailer link, and key facts somewhere easy to link.
Lesson 2: Finding Realistic Targets - Prioritize scale-matched, genre-specific creators and outlets over mismatched, generalist reach.
Lesson 3: Writing a Pitch That Respects the Recipient's Time - Keep pitches short, specific, and personal instead of generic mass-blasts.
Lesson 4: Distributing and Tracking Keys - Use Steamworks' key tools and a simple spreadsheet to keep outreach organized and auditable.
Lesson 5: Setting Realistic Expectations - Treat outreach as a numbers-and-relationships game played over months, not a single campaign.

Try this now

Assemble a short description, key art, screenshots, trailer link, and key facts somewhere easy to link.
Keep pitches short, specific, and personal instead of generic mass-blasts.
Treat outreach as a numbers-and-relationships game played over months, not a single campaign.

How this week works

This week is the first time this course asks you to reach out beyond your own owned channels and assets, to people who don't yet know your project exists and have no particular reason to care yet.

Video segment plan

Use one focused segment per part, then pause to implement and validate before continuing.

Implementation evidence

Keep short notes, screenshots, and links to what you published so this week's work is reusable in later polish passes.

Interactive lesson parts (6-10 min each)

Part 1: Building a Press Kit (EPK)

Watch Build Check

6 min Part video

Video part 1: Building a Press Kit (EPK)

Complete the focused task for this part before moving on.

Assemble a short description, key art, screenshots, trailer link, and key facts somewhere easy to link.

Part 2: Finding Realistic Targets

Watch Build Check

7 min Part video

Video part 2: Finding Realistic Targets

Apply and validate this technique in your project artifact.

Prioritize scale-matched, genre-specific creators and outlets over mismatched, generalist reach.

Part 3: Writing a Pitch That Respects the Recipient's Time

Watch Build Check

7 min Part video

Video part 3: Writing a Pitch That Respects the Recipient's Time

Cross-check this part against your actual store page and channels.

Keep pitches short, specific, and personal instead of generic mass-blasts.

Part 4: Distributing and Tracking Keys

Watch Build Check

8 min Part video

Video part 4: Distributing and Tracking Keys

Draft or build the concrete piece this part asks for.

Use Steamworks' key tools and a simple spreadsheet to keep outreach organized and auditable.

Part 5: Setting Realistic Expectations

Watch Build Check

9 min Part video

Video part 5: Setting Realistic Expectations

Finish with a validation step and one clear next action.

Treat outreach as a numbers-and-relationships game played over months, not a single campaign.

Hands-on milestone

A published, easily linkable press kit
A researched list of at least 15-20 realistic targets
At least 10 personalized pitches sent, tracked in a spreadsheet
An honest log of any responses received, regardless of outcome

Weekly checkpoint

Use this checkpoint marker to confirm this week's deliverables are actually done, not just planned.

Checkpoint checklist Week 6

# Checkpoint for Week 6: Press and Content Creator Outreach
[ ] A published, easily linkable press kit
[ ] A researched list of at least 15-20 realistic targets
[ ] At least 10 personalized pitches sent, tracked in a spreadsheet
[ ] An honest log of any responses received, regardless of outcome