Learning objectives: Choose the right platforms for a solo/small-team indie and establish a sustainable content cadence.
Estimated time: 5-7 hours
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This week is where the project stops being something only you and your Course 1-3 playtesters have seen, and starts being something the wider internet can find. A modest, sustained presence started now consistently outperforms an ambitious one that burns out by Week 6.
This week is where the project stops being something only you and your Course 1-3 playtesters have seen, and starts being something the wider internet can find. A modest, sustained presence started now consistently outperforms an ambitious one that burns out by Week 6.
Use one focused segment per part, then pause to implement and validate before continuing.
Keep short notes, screenshots, and links to what you published so this week's work is reusable in later polish passes.
Complete the focused task for this part before moving on.
Lead with short-form video and pick one longer-form platform rather than spreading thin across five.
Apply and validate this technique in your project artifact.
Mix process, progress, and personality content so the feed reads as an ongoing story, not an advertisement.
Cross-check this part against your actual store page and channels.
Build the habit of recording playtests and dev sessions by default so raw material is always on hand.
Draft or build the concrete piece this part asks for.
Commit to a realistic posting frequency you can actually maintain through launch and beyond.
Finish with a validation step and one clear next action.
Turn one recorded clip into a short-form video, a devlog paragraph, and a Discord announcement.
Use this checkpoint marker to confirm this week's deliverables are actually done, not just planned.
# Checkpoint for Week 2: Establishing Your Devlog and Social Presence
[ ] Active, properly set up accounts on one short-form and one long-form platform
[ ] One published devlog/social post covering the project's journey so far
[ ] At least one short-form video cut published
[ ] A written, committed posting cadence for the rest of the course