Building Your Community & Steam Early Access Launch - Syllabus

Duration: 12 weeks
Format: Project-based indie community building and go-to-market course

Week 1: Foundations of Indie Community Building
Week 2: Establishing Your Devlog and Social Presence
Week 3: Setting Up and Growing a Discord Community
Week 4: Making a Trailer That Sells the Game
Week 5: Your Steam Page as a Marketing Asset
Week 6: Press and Content Creator Outreach
Week 7: Steam Next Fest and Demo Building
Week 8: The Wishlist Campaign
Week 9: Early Access Scope, Roadmap, and the Q&A
Week 10: Pricing, Logistics, and Launch Planning
Week 11: Launch Week Execution
Week 12: Post-Launch Community Management and Sustaining Momentum

Deliverables:
- An active Discord community and a running devlog/social presence with a sustainable cadence
- A launch-quality trailer, a complete press kit, and a documented record of press/creator outreach
- A public demo that ran through a Steam Next Fest window
- A completed, tracked pre-launch wishlist campaign
- An approved Early Access Q&A and a published public roadmap
- Your game live and purchasable on Steam in Early Access, with a running post-launch community routine